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The Alienware Outpost
Brief
Dell contracted Double A Labs to generate a digital promotional experience that would increase product and brand identity awareness around the m17 and Area 51m laptops and the Aurora R11 desktop.
Objectives
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Educate guests on Alienware’s latest products
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Create a first of its kind experience
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Integrate a Social Good campaign
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Build experiences that support and enhance community engagement and sales
Concept
Architect a fully interactive 3D digital environment that showcases influencer and fan content related to the brand.
Result
To drive awareness for the new Alienware m15 | m17 laptops, Double A Labs architected a fully-branded Phygital World featuring various fun activities within a 3D digital environment. Inside the space, users could watch product videos, vote on fan art, enjoy live gameplay, jam to influencer DJs, and click on links that redirected them to donate to St. Jude’s gaming livestream and Alienware’s store page — generating over 120K clicks in the environment, $4K to charity, and 10x more product inquiries than a physical event of the same budget. We offered a digital alternative to a live event and reached almost ten thousand people across the world in a single day.
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