Dell Virtual Campus
Wanting to expand their brand’s footprint in Higher Education, Dell Technologies came to Double A Labs to help connect through virtual events and digital media. Dell required a central hub to host the program’s content, and invite university students to engage with and create content for it.
Expand Dell’s footprint into higher education in a unique and authentic way
Source influential university students to serve as Dell brand ambassadors for their campuses
Promote Dell products through 3D assets, brand ambassador-created content
Craft a year-long digital experience filled with monthly releases of campaign content, speaker events and interactable objects