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SAFE Storybook Gala
Brief
The SAFE Alliance, an Austin-based nonprofit, came to us for a digital alternative to their annual gala. The gala has historically been their biggest fundraising event of the year, and to reach their organization’s initiatives it was necessary to still host it in some capacity, even during a time where people couldn’t physically gather together.
Objectives
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Create an environment that still evokes the feeling of attending a themed gala
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Spread awareness of what The SAFE Alliance does, and how people can get involved in the organization
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Raise ample funds to support the nonprofit’s key initiatives
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Host a digital version of the evening’s live auction and keynotes
Concept
Building off of our Double A Labs’ Phygital World™ template environment, our team designed a whimsical winter wonderland for SAFE’s Storybook Gala for attendees to explore and learn more about the organization as the evening’s festivities commenced.
Result
The day of the event, attendees were transported to this storybook-inspired ballroom environment. This virtual world was not just a magical backdrop for the evening — it was also the hub for a plethora of educational content, as well as the night’s live streamed auction, luxury raffle, and silent auction.
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